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A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study




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Many self employed professionals find themselves overwhelmed, frustrated, and confused when it comes to running their businesses. The deep skills they have in their professional field do little to prepare them for the dog-eat-dog world of running a business. The following is a case study from the client files of small business expert, Caroline Jordan, detailing a typical professionals experience trying to run a business without foaming at the mouth.

The Best Doggone Veterinarian in Town

One of my clients, Ill call him John, is everything you could ever wish for in a veterinarian. Hes kind, concerned, competent, and willing to call in a specialist for cases he doesnt feel comfortable handling. His office is busy, his staff pleasant, and service is good. But John has a problem. Hes exhausted. From the time he started his practice twelve years ago, hes been doing all the accounting, tax preparing, human resources, dealing with insurance companies, banks, labor surveys, building maintenance, and calls from sales people while trying to work full time as a veterinarian. As such, his accounting is a mess, his tax returns havent been filed for five years, and office policies and procedures allow unproductive employees to continue receiving a paycheck.

The Hair Loss Isnt MangeIts Stress!

Meanwhile, John is pulling his hair out all day long. Hes starting to look like a dog with mange. His staff is continually asking him routine questions, hes taking one unnecessary phone call after another, and chaos hangs like a storm cloud over his head everyday. John hires an accountant to straighten out years worth of problems with his books but still keeps his hands in the process. He has the accountant take care of his books but still insists on being the one to cut the checks and sometimes he enters credit card charges and sometimes he doesnt. The accountant spends hours each month trying to figure out what John has done and fix his errors. He shies away from having a CPA handle his tax problem because he is determined to fix the problem on his own. Because hes already overwhelmed with his practice, the tax problem doesnt get fixed. Even worse, John drags the problem around with him everyday; feeling the pressure, the stress, knowing that with every tick of the clock the problem is getting worse.

John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.

Chasing Your Own Tail?

Are Johns problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.

If he worked and studied for years, he would at the very best be a poor accountant. He just doesnt have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing tools, bins, baskets, and totes (most of them still empty) but he will never be organized because he does not have an aptitude for organizing.

A Prescription for Dr. John

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2. Build his reputation by writing articles for professional journals or speaking to associations.

3. Build his business by writing tip sheets or articles for his customers or speaking at local organizations or visiting schools with his favorite dog to teach children the proper care of pets.

4. Spend more time providing veterinarian care to raise his revenues.

5. Work 60 hours instead of 80.

6. Catch up on that stack of professional journals.

7. Attend a seminar on marketing or a new veterinary technique or Spanish dancing.

8. Take that vacation his wife has been bugging him about for years.

9. Spend more time with his kids and grandkids.

10. Go fishing. Or sailing. Or golfing. Or lie in a hammock with a good book. Life doesnt have to be so hard.

11. Drive down the road with his head out the window.

One of the toughest transitions a business owner has to make is moving from being a technician (a deck swabber) to being The Captain, the one who steers the ship and charts the course. And for business owners who operate alone this switch is even more difficult when there doesnt seem to be anyone to delegate to. But by doing those things that you have an aptitude for and hiring out the other tasks, your business moves ahead much more quickly. There are consultants and coaches available to handle every aspect of your business from planning to operations to finances to marketing. Find results oriented people you can trust who complement your strengths and help you move your business forward. The alternative is living with the stress, frustration, and confusion that come from trying to play all the roles in your business.

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