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Finding Your Niche on the Internet




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Golf is a game of strength of both the mind and the body. The mind decides what to do, and the muscles carry out the instructions, and in effect make this sport .....


Those who are new to the Internet business world -- heck, even

those who have been successfully operating online businesses for

some time -- can attest to the difficulty in deciding what to

sell.



"Newbies" in particular may be led to believe that the more

"stuff" they sell on their websites, the more money they'll

make. They place dozens of banners and ads on their sites for

everything from dating services to internet marketing manuals,

from pet toys to self-improvement tapes. It's pretty hard to

persuade a visitor to purchase anything from a site like this;

chances are -- if they even managed to find your site in the

first place! -- they'll simply go back to the search engines and

find a site that's offering them exactly what they want. One

click-of-the-mouse and they're gone, probably for good.

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THE TWISTED-TONGUE TOURNAMENT

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You can't be everything to everyone. Choosing a tightly focused

niche market gives you the ability to home in on a specific

group of like-minded individuals: it's easier to find out what

they want, and thus easier to come up with and develop new

products and services. It's also easier to make your site "stand

out"! You'll have a better chance of success if you take the

time to define a niche.



However, the strain of trying to figure out what to build a

business around often leads people to do what they perceive as

the "easiest": copy what other people are doing.



For instance, many people decide to build websites around

teaching others how to market on the internet. But if you use

Overture's popular Search Suggestion Tool, you'll see that

"internet marketing" received 102085 searches (at the time of

writing), compared to:



* recipe - over 1 million searches * pet supply - 109975 *

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jewelry - 449044 * gardening - 787621 * golf club - 548398 *

exercise - 129368



As you can see, there's a market for a wide variety of products

and services. Your "job" is to figure out what people are

looking for -- whether it's a new product or an "improved"

version of an existing product -- and ask yourself how you can

fill that need.



As you do your research, try to assess the demand (ie. how many

people are looking for that type of product) in relation to the

supply (ie. how many businesses provide the product and how well

they do at meeting the demand). Ideally, a great niche market

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would be one for which there is high demand but not (yet) enough

supply.



There is always the possibility that there's no real demand for

the product, which is why no one has bothered to create it. Most

people would prefer to find this out before they invested a

great deal of time, effort and money into creating a product no

one wants!



Even if you don't create your own product but instead decide to

promote affiliate programs, a great deal of work still goes into

the promotion of your affiliate link.



One way to research a new idea is to run the key phrases that

represent your business through the NicheFinder software (

http://onlinebusinessbasics.com/findniche.html ). This software

will automatically produce several informative and eye-opening

reports and charts to help you assess the potential of your idea.



Some people start businesses related to their current line of

work because they already have many of the skills and the

experience they need. Others build their business around

specific interests or hobbies. Regardless of what you do, be

sure it's something you *want* to do -- don't choose a niche

solely because "other people are doing it" or because you think

"you can make lots of money". Do what you love, and *enjoy* the

journey to building a profitable business.







About the author:

_________



ABOUT THE AUTHOR: Angela is the editor of Online Business

Basics, a practical guide to building a business on a shoestring

budget. It features loads of instantly usable tips and tools

that were specifically chosen for beginners. For details, visit

http://onlinebusinessbasics.com/article.html or download the

free trial version of the Online Business Basics manual:

http://onlinebusinessbasics.com/freebook.html



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