Golf Tip
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Giveaways That Gratify You, Too
   
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Golfer: Improve Your Balance
Balance - it sounds so simple! As a golfer, you know that maintaining a proper balance is key to your game. And it's more than just having the correct stance.
Optimal balance .....
Balance - it sounds so simple! As a golfer, you know that maintaining a proper balance is key to your game. And it's more than just having the correct stance.
Optimal balance .....
"Yours free!" It's a rare head that doesn't turn at that news.
By offering freebies that zero in on the interests and desires
of your target market, you can take advantage of this powerful
psychological appeal to grow your business. And by choosing
giveaways with news value for your audience, you can easily
enlist the aid of the media in spreading the word about your
offering to prospective customers. Here's how.
Great giveaway strategy begins with a wise choice of your free
Starting A Pressure Washing Business
Are you thinking of starting a small pressure washer business to help clean up the world and make a little money? You might be .....
item. You'll be tempted to give away what you sell for a limitedAre you thinking of starting a small pressure washer business to help clean up the world and make a little money? You might be .....
time, but according to veteran online publicist Steve O'Keefe,
this is a huge mistake, undercutting the perceived value of the
giveaway product. People won't buy what they see being given
away or what they know was given away in the past.
Instead, the best giveaway, both for its appeal to your target
market and for its newsworthiness to magazines in your industry,
is something that people can get only by satisfying the
conditions of your giveaway. They can't buy it from you and they
can't get it from another supplier, either. This could be an
industry directory with a novel twist, a cleverly worded
T-shirt, a set of third-party product reviews or some sort of
corporate toy. Along with maintaining the exclusivity of the
giveaway, make sure the item is something wanted mainly by your
prospective customers rather than the general public.
Similarly, be careful how you publicize the free offer, because
you could find yourself with an enormous number of inappropriate
requests if some "best things in life are free" operator passes
along news of your freebie to junior high students, retirees who
Watch The Pros Play Golf
You can check out a pro golf swing on video instruction tapes and on TV during golf shows and games. Checking out the golf swing of a pro can help even the amateur fine tune their own .....
like to collect things or missionaries without any income ofYou can check out a pro golf swing on video instruction tapes and on TV during golf shows and games. Checking out the golf swing of a pro can help even the amateur fine tune their own .....
their own to do business with you. You might even qualify those
asking for your giveaway item by requiring a request faxed on
company stationery or an online form filled out. To protect
yourself from an endless obligation to fulfill the offer, set an
expiration date for the giveaway.
Giveaways can work very well as lead generators. When I gave
away thousands of copies of a free booklet called "Six Steps to
Free Publicity," it was safe to assume that anyone requesting it
was a potential candidate for publicity- related products and
services. The mailing list from that giveaway helped build my
business.
You can also offer giveaways as a bonus for a certain number or
dollar value of sales. For instance, the Talisman Billiards
Accessories Company in Thailand offers a free golf shirt for
every offer over $70. "I do see a lot of people increasing their
order to get the free bonus," says Tony Jones, Talisman's
general manager. The golf shirt would need a humorous imprint or
some hard-to-find design relevant to the audience to be
considered newsworthy, so you'll need creativity if media
coverage is among your aims. Put on your thinking cap for a
giveaway with pull power!
How To Use Pay Per Click Advertising To Increase Web Site Traffic
Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?
If you could increase web site traffic by .....
Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?
If you could increase web site traffic by .....
About the author:
Marcia Yudkin is the author of the classic
guide to comprehensive PR, "6 Steps to Free Publicity," now for
sale in an updated edition at Amazon.com and in bookstores
everywhere. She also spills the secrets on advanced tactics for
today's publicity seekers in "Powerful, Painless Online
Publicity," available from www.yudkin.com/powerpr.htm .