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Learn the Skill of Effective Bragging (Timing is Everything)




Pressure In Youth Sports


Pressure is part of all sports and its impact in youth sports

is something we need to carefully evaluate. The spotlight is

brightest in baseball; there is simply no .....


by Gina Novelle copyright 06-2004 Excerpt from book Business

Secrets Men Dont Tell Woman by Gina Novelle



Since women view this aspect of the game with such distaste,

many of them try to play in the game with no broadcasting.

Remember this is a strategy of the game. One must learn this

skill. When to toot your own horn and how much needs to be

practiced. Women tend to toot in an insecure fashion. They do it

at the wrong time and for the wrong reason. Worst of all, when

given the right opportunity, most just clam up.



Ill give you examples. Our office sends clients to other

consultants in the area, three of them are women, and three of

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them are men. Ken toots his own horn. Each time, he gets

certified in new software, he lets us all know about it. He even

has new business cards designed with the certification logo. He

lets us know about his latest endeavors, client base, etc. The

women consultants have told me they cant stand him. Since I

realized he was just advertising, I never took this as a put

down. The women felt he was bragging and putting them down.

Theres that Dont take it personal lesson here.



Lets just further examine Kens skill. Ive been on jobs with

Ken and noticed that he never loudly toots his horn to the

client, only to us. When he first meets with a client, hes

confident, cool, and has done his homework. He already has

information about that clients company. He walks in, with paper

in hand and at the first meeting, hands the client both his

business card and brochure. He then quietly waits. Thats right;

he shuts up. Wow, this is not the Ken the other female

consultants see and know.

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The client briefly reads the brochure and asks Ken a few

questions. Again Kens demeanor is modest. Then that male

bonding thing takes over. Oh, they both like golf, (it was in

his brochure.) They have mutual clients (it was in his

brochure). Okay, Ken did it. How can I compete? Thats just it.

I dont have to compete Im there with Ken. He has all the glory

at this moment. So what? This is not the time for me to spit out

all my experience. However, that is just what some women do.

They feel they have to say something.



Ken brought me along as his colleague. He knows he already has

the client and has the confidence that I can handle the job. My

turn will come with the women in the office. I dont need to

tell the client all my experience. Im being paid just the same.

Thats what I mean about timing.



Women are often intimidated by another person and feel they must

justify their presence. That is why Ken will not work with one

of our other female consultants. She didnt understand this

strategic maneuver. You see Ken always bragged loudly to us, his

colleagues, but never to a client, because he never felt he had

to. Ken, as with most men, think this way. If the client called

you and you are in their office, then you have the client. You

dont have to justify being there.



Women feel the need to secure their position with the client

even though the have the job. Heres how Julie handled a job

with Ken. They setup an appointment, but Julie arrived earlier.

Remember Ken is the one who set up the meeting. Now who is Julie

to this client - no one. Why is she here? Because she is there

without Ken, she put herself in the situation of having to

justify her presence. She should have waited in the car until

Ken arrived. She makes it worse as the game proceeds.



Ken arrives on time, but now appears late because Julie is

already there. Hes not happy about that. Again, only his

collected nature is shown to the client. He follows his same

steps, hands them a brochure, and business card. The client

briefly reads the brochure, asked Ken a few questions and just

when the client relationship is about to blossom. Julie

interrupts by digging in her purse. Oh how men hate that. She

pulls a tattered brochure out and hands it to the client. Hes

confused - who is she again? Ken tries to handle this situation

and introduces her as his assistance. He wouldnt dare call her

his colleague after that outrageous display of behavior. Julie

now realizes she isnt getting the same recognition. She

continues to spit out her experience. Guess what, the client

doesnt care and she looks like an insecure schoolgirl.



Oh, you say, but Julie deserves to let the client know her

skills too. Yes she does, but her timing was wrong. It was Kens

approach she should have honored. You see Ken is good at getting

the clients, but hes not good at keeping them. Every job that I

went out with Ken, I now have his client. Kens approach works

with men, but when it came to the nurturing concept of training,

women dont like him. Therefore, the repeat business was given

to me not Ken. I waited and showed off my skills on the job.

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About the author:

Gina Novelle writes computer How-To Manuals, is a graphic

artist, and program designer for Exclusive Markets in Las Vegas

Nevada. Her company sponsors the web site www.thirdpocket.com, a

support site for the self-employed. She has currently finished

the book, Business Secrets Men Dont Tell Women revealing how

women and men view self-employment differently! This book is

seeking a publisher. gina@exclusivemarkets.net



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