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The most Powerfull Persuasion Skill Youll Ever Learn




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Criteria Elicitation This is without a doubt the most important

persuasion skill that you can learn. If youll learn to apply

this to every situation in which you find yourself youll be

amazed at the positive results! Many of the hypnotic skills Ill

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be sharing with you have a parallel in old sales training

techniques. This one is no exception! Lets say that you are

needing to convince someone to do something, accept something,

or behave in a certain way. You will need to communicate with

their powerful subconscious to get your desired agreement. Once

a persons subconscious buys in to what you are proposing they

will just naturally seem to come over to your way of thinking.

The question then becomes how do I get my message to the

persons subconscious? Heres your answer-elicit their true

criteria. Simply put, ask. Try this one SALESMAN John whats

important to you when shopping for a new car? JOHN Well I like

to know that the person Im dealing with is honest. SALESMAN

Yes honesty is the best policy. What else is valuable to you

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when you are making the decision about a car? JOHN I like to

know the car has a high reliability rating from Consumer Reports

SALESMAN an unreliable car is not an acceptable situation. What

else is important john? JOHN I want to know that I got a really

good price. In the above can you put Johns criteria in order of

importance? If you chose 3, 2, 1 you were right! Our

hypnotically trained sales man knew to ask at least three times

what was really important or valuable. He agreed and parroted

each answer so that Johns SC would react to him as a friend

(rapport) Johns SC would give increasingly important info each

time he was asked whats important. So our salesman needs to

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focus on showing John that he is getting a good price on a

reliable car from a trusted advisor. When you need to convince

someone first you should establish rapport. The easiest way to

do that is to ask some questions about things important to that

person. Some people go after rapport by starting with stuff like

how do you like this weather? A great way to establish rapport

is to share some detail from your own life first. John you

should have been with me last week at the golf range! I was

hitting them long and straight! Or my daughter just got the

lead in the school play! People usually respond with instant

liking for you when you share a detail from your life. Once you

have conversed for awhile (small talk?) then you can get to the

elicitation stage. Bosswhats important to you about how my

sales job is performed? What else? What else? Surveys are

formalized attempts at criteria elicitation. Once you know

someones criteria then you have the roadmap to structure your

persuasion attempts. By focusing on their criteria you will be

seen as perceptive, insightful and caring! Honey whats

valuable to you in a relationship What else? What else?

Structure your communication to take advantage of the criteria

that you have elicited and youll always come out a winner!



Any Questions?



John Satterfield C.Ht (Certified Hypnotherapist)

www.hypnosisucanuse.com hypnosisucanuse@getresponse.com







About the author:

John Satterfield is a certified hypnotherapist and a marketing

consultant from Arkansas. With over 25 years of selling and

marketing experience and a certification in hypnosis John

understands the human mind and how we are all wired. He's

married likes to trout fish and has the best dog in the world,

Lancelot C. Spaniel



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