Golf Tip
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What is Link Popularity?
   
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It's a pretty simple tip really, but it will help you to lower your scores.
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Link Popularity
By F. Terrence Markle http://www.QuikSystems.com
Link popularity is simply the total number of web pages that
link to your web page. Link popularity is an extremely important
factor that is used by most of the major search engines to rank
web pages and web sites. In general, the major search engines
consider link popularity a key factor in their algorithms to
determine the relevancy of your web page to a particular keyword
search query.
Good link popularity is important because it can increase the
visitor traffic to your web page. The reputation of your web
site (i.e., votes of confidence from other web sites) is a
measure of the sites link popularity. Your web page rank (i.e.,
the position your web page occupies in a search engines results
page) to a particular search query can be improved by increasing
the number of relevant and quality web sites that have incoming
links to your web page.
An incoming link is considered to be relevant if it is
meaningful and relates to your web page. If you sell golf clubs
online, relevant incoming links could be from: golf club
manufacturers, golf apparel sites, competitors, golf-related
directories and so forth. In addition, internal links (links
from web pages within your web site) are considered relevant and
essential because they help your web page visitor to navigate
your web site.
It is not enough to just have web page links coming into your
web page (link popularity). The quality of the incoming link is
also critical. A search engine will put more emphasis on a high
quality web page (ranked high by a particular search engine)
than on a low quality web page (ranked low by a particular
search engine). It will take many lower quality incoming links
to approach the level of a single high quality incoming link.
The major search engines do more than match the content of your
web page to the keyword search query to determine if theres a
good match for a particular search. They look at the quality of
the links to your web page. The reason is because there are
thousands, if not millions, of web pages that contain the search
querys particular keyword or keyword phrase in the web page
content. The search engines want to deliver a list of relevant
and ordered web pages to meet a users query search.
In addition to the link popularity, search engines also look at
the anchor text contained in the incoming link to your web page.
It will consider your web page more relevant to the keyword
query search if the text in the incoming link to your web page
contains the queried keywords.
The number and quality of incoming links to your web page can be
an excellent source of targeted and consistent visitor traffic
to your site. In addition, search engines are more likely to
index your web pages on a more frequent basis if you have many
incoming relevant and quality links. The search engine spiders
have a higher probability of finding you through the external
incoming links to your site as your link popularity increases.
Reciprocal linking or link exchanging involves another web page
linking to your web page and you linking back to their web page.
If you select targeted and relevant web pages to exchange links
with then you have a higher probability of gaining increased
visitor traffic to your web page. In addition, your web page
ranking on a search engine keyword query is also likely to
improve as mentioned earlier.
Your overall marketing plan should include a link exchange
campaign to help improve your search engine rankings and the
visitor traffic to your web page. Spend the necessary time and
energy to locate and exchange links with link exchange partners
that provide a good match with your web page. Review the
potential link partners web site theme and content to determine
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those web sites as exchange partners with themes or topics that
complement or relate to your web page.
It is important that you have a good link exchange strategy in
place and a process to manage the reciprocal links. Dont link
to a web page if they are not linking back to your web page.
Link exchange campaigns require your attention and monitoring.
You can perform the link exchange management manually or you can
use a computer program that will do it for you.
There are a number of good programs that perform link exchange
management functions. However, there are some programs that do a
poor job. For example, some management software programs will
perform automated search engine queries to harvest prospects
that are not relevant for linking to your web page. Do not use
link farms in your link exchange campaign. These sites provide
hundreds of non-relevant links with no meaningful content to
your site that the search engines can detect and potentially use
to ban or penalize your site.
The vast majority web site owners that participate in a link
exchange program do not understand the issues and benefits of
the exchange. As a result, they do not maximize the potential
value to be gained from the link exchange. Learn and implement
the proper strategies and your web page will potentially benefit
from improved search engine ranking and increased targeted and
qualified visitors.
Every web site that provides links to other web pages should
have a links page. Your links page will be an excellent resource
for the visitors to your web site. Your web site will be more
helpful and credible to your visitors if you provide useful and
relevant links on your links page. You can start utilizing the
power of your links page when it becomes a service to your
visitors rather than a tool to obtain higher search engine
ranking.
You need to categorize your links if you have a lot of outgoing
links. Dont try to put all your links on one links page where
it has the appearance of a link farm (i.e., no valuable content
or relevance) to the search engines that want to index the page.
Create a useful links page that shows only the link categories
with separate links that take your visitor to an individual link
page for each category. The intent is to provide a resource for
your visitors that is useful and can be easily navigated. Search
engines love this type of structure that they can fully index.
The incoming links to your web page and the outgoing links to
other web pages should be structured in a clear manner. Provide
your link exchange partners with the exact HTML code to be
included in the link on their web page. This code should include
your URL, your anchor link text with the appropriate keyword or
keyword phrase and a concise description that incorporates your
web site name and the appropriate keyword or keyword phrase.