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Writing a Good Headline



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To attract those first customers to visit your site you need a

headline more than you need anything else. If you don't grab

their attention in the first few seconds while the page is

loading you may have missed your chance.



Therefore, a headline in this case becomes the ad for your

website. A headline should have one motive and that is to tout

your number 1 benefit. If what you are selling will increase the

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visitor's sales, improve their complexion, straighten their golf

swing then let them know about it in the headline.



Here's an example: How to Rid Yourself of Acne Forever In 14

Days!



Now, that should get anyone with an acne problem to read down

into the page. Also, I might add that How to is the number one

best intro to an ad ever.



Take an hour or so and practice writing ads that spout your

number 1 benefit. Don't confuse benefits with a feature. A

benefit fits into the category of what have you done for me

lately. Your headline should be all about the customer and not

how your product was number one in sales last year.



It is important to remember this one fact while thinking of a

headline. 5 times more people will read your headline than will

read your whole ad. That's impressive statement. So, lets look

at some lead in words to give your headline some punch from the

get-go.



Here are some of the most powerful lead in words ever used. And

they still work.



1. At last! 2.Announcing! 3.New!



These words get attention quickly. And be advised, you can only

use the word new if your product is actually new.



Another way to grab attention is to use words that apply to your

target audience. For example, you have a tool that makes

unplugging drains. This product is revolutionary. Someone that

might be interested in you tool would be:



1. Plumbers! 2. Husbands! 3. Housewives!



You see by choosing a noun that describes your target audience

you capture their attention most quickly.



To carry this idea into our next section, let's assume that we

now want to name our number one benefit for the tool. Did you

get that? Your number one benefit should be in the headline.

Let's try it.



Plumbers! Never have to go back to your truck again for the

right tool to unclog a customers drain!



Husbands! Unclog that kitchen drain the fastest way possible and

get back to your ballgame!



Housewives! You don't need your man to come and unclog that

kitchen drain!



As you can see, the interested parties are compelled to read on.

What in the world they ask themselves could be so unique and

easy to use. And then you should follow up those thoughts with a

bullet list of benefits and launch into the body of your ad copy.



Other ideas of getting people to read your ad include:



Making it Newsworthy. Thousands saved by simple household

product!



Promise a unique benefit. Never clean your shower basin again!



Offer something free. Free report explains swamp gas!



Ask an intriguing question. Ever seen swamp gas!



Lead with a testimonial. Joe Baker says, our backyard zapper

kills 100 times the bugs of any other garden repellent!



Lead with a "How-to" as already mentioned. How to Get Your

Children to Keep Their Room Clean.



Use a Quiz. Can You Name the Most Used Tool in the Home?



Use the words "These" and "Why" These bug zappers kept the bugs

away all summer. Why Dogs want to pee on your carpet. And by the

way, why do they?



Use your product name in the headline. (This in my opinion is

best used after a certain amount of product branding has

occurred.) Fantastico Webhosting chosen number one on the

internet!



Using reasons help the reader to understand why he should read

on. 3 Reasons Not to Call the Gardener when you see swamp gas in

the backyard!



I can't tell you the grief you will save yourself by abiding by

that one.



Make the product, tool or service seem easy.